Welcome to PrimaLash.com, the UK’s largest independent lash brand. We have the biggest range of lashes with over 400 styles! Established in 2013, we have been around the block a few times, and we sure know a thing or two when it comes to the false lash industry! At, we do things differently. We don’t up-sell cheaper products by paying celebrities to wear them. Instead, we are proud of our organic growth. The majority of new customers hear about us via word of mouth. We are proud of this ethos. We offer a full range of products to cater for every need and budget. That's why our cruelty-free mink range has 3 tiers: Express, Luxury, and Signature. Our Signature range comes from younger mink where the fur is so much softer and lighter. You will see a difference between these high end products and the commonly found sold by other brands where the hair is coated and artificially curled using heat. This can create a black gloss effect on the hair.