B & Z Trades knows that online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular used car dealer waikato. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.
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Online reviews are an effective way for dealers to communicate with customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Online reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customers privacy. Providing online reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from users consideration for used car dealer Waikato.