Seach Engine Optimization (SEO) is the process of analyzing a website to gain a quality traffic and increasing the visibility of the website on search engine and and increasing SERP Rank. An SEO analysis is the first thing you should do before making some changes in your website. Because you don’t waste time fixing something, which is already fixed. For doing this SEO activity you also use SEO Analysis tool.
So an SEO analysis tool can include the website performance, page speed, page size. Mobile Compatibility. User Experience . It also includes broken links, duplicate links, duplicate contents etc. With a SEO analysis, you can identify problems with your headings, titles, meta descriptions. meta titles and keywords. You should also have a clear images, alt texts, tags and more.